GIVE BLOOD x EVERYMAN
35% of people admit to being scared of donating blood. So, we target a community that's way more comfortable with seeing blood - horror fans!
Donate blood at Everyman during the trailers and see the film for free.
GORE FOR GOOD
LAUNCH:
The Blood-Red Carpet
Cast of an upcoming gory film donates blood on the red carpet, kickstarting a community blood donation drive.
Community Blood Donation Challenge
Amount of fake blood used in Cuckoo:
500 litres
Challenge to Horror Fans:
Donate 500 litres of real blood within Premiere Week
When the goal is met, the donors will get access to a special Cuckoo themed event - meet & greet and other activities.
THE EVERYMAN DONATION VAN:
Blood donation van gets the Everyman treatment to make blood donation more comfortable.
Outside:
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More comfortable seats + softer lighting
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Free short films to watch provided by Everyman
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Posh Everyman snacks to refuel after donating
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Every donor gets a ticket to The Bloodiest Film of All Time
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Live counter in all vans of how much blood is going to be used in The Bloodiest Film of All Time
Inside:
THE BLOODIEST FILM OF ALL TIME:
To cap off the campaign, Give Blood & Everyman partner with acclaimed gore director Takashi Mike to create a very exclusive movie.
Based on the amount of blood collected throughout a year of the Gore For Good initiative, Takashi will match the amount
when making The Bloodiest Film of All Time.
Donate blood at Everyman to be able to watch the film.
IMPACT:
