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HOKA

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Searches for 'how to start running' increased by 50% by end of 2023. A lot of people don't run because they think it's too difficult or they wouldn't be able to. 

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THERE'S A RUNNER IN YOU

PRINT:

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ACTIVATION:

Using data, we identify areas where "non-runners" run the most: the tube station, the bus stop, even when the theme park's just opened. 

 

While people run, a commentator runs alongside with yappy encouragement. Cross the ribbon and grab your medal!

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AMPLIFICATION:

HOKA owns online videos of people running. Best videos get reshared on HOKA socials with #TheresARunnerInYou filter overlaid.

HOKA puts out polls to see what kinds of runs the public does the most. Whichever answers get the most votes get made into real limited-edition shoes!

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IMPACT:

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